in Film & Television: Martini Madness 2009
30 September 2009 | The Edge Social Grille & Lounge
Susan Peake and Nila Gopaul
again, Women in Film and Television hosted the fabulous Martini Madness
to kick off the 2009 Vancouver International Film Festival. The 11th
annual party was held at The Edge Social Grille & Lounge for the
first time, and the venue was well suited for the event.
The Edge is chic and modern, and was abuzz with industry people exchanging
cards and making connections. The entrance to The Edge had a very "Hollywood"
feel, replete with red carpet and bling.
The cocktail sponsors, Absolut Vodka and Red Truck Beer supplied a free
martini (cosmopolitan) or beer for each attendee - a nice touch that
was certainly enjoyed by those who attended.
was interspersed with DJ Lisa Delux. At times it was a challenge to
hear the music over the vibrant chatter and laughter. All aspects of
the industry were represented, from actors, to distributors, to techies.
What was particularly refreshing, was the unpretentious feel of the
event. If you were anyone in the industry you talked to everyone in
CTV's Rob Hardy gave all a warm welcome and emphasized the connection
with Creative Women Workshops Association, which encourages mid-career
development. Eileen Hoeter, the past President and founder of WIFTV
was also there to offer her valuable experience. At this uber female
event, one would find it hard to believe that Hollywood is still an
old boys' network. Yet, only two per cent of directors are women. Hoeter's
advice: "Women need to negotiate more. We are overskilled."
This event is always inspiring with palatible positive energy. If the
future of women in film and TV were to be judged by the excitement and
buzz that surrounds Martini Madness, I think women in film and TV have
lots to look forward to.
Susan Peake/Nila Gopaul